Director, Digital Marketing

Qualifications:

• Develop marketing strategies and tactics to market products better
• Establish sales targets with the CEO and CFO to ensure that company goals are met
• Oversee all digital marketing tests and rollouts using be-in-class analytics, processes, and procedures
• Meeting with all stakeholders (internal and external) to create effective marketing efforts that meet their needs
• Assemble, lead, and develop a Marketing Team that effectively meets the goals established by you and the CEO

Responsibilities:

• 10+ years of Digital Marketing experience
• Direct-to-Consumer experience required
• Health and Wellness, Consumer Product Goods industry experience preferred
• Ability to help develop, execute, and manage a strong and comprehensive marketing strategy
• Deep knowledge of digital and social media advertising, opportunities, and tactics, and best practices for testing, establishing KPI’s, analysis, and campaign management
• Established relationships with various media channel executives, and creative marketing talent