Media Analyst

About the Company

BestLife Holdings, Inc. (BestLife) is high performance health, evolved. With over 200M men and women over 30 in the US experiencing incredibly common but overlooked or under-treated health issues related to aging, we are laser-focused on building a category-defining platform that enables healthy aging at scale.

Cenegenics is the inaugural and core company in the BestLife portfolio, a pioneer in preventive health. Its foundational offering is a peak performance and longevity membership program designed for men and women seeking to live their best and healthiest lives. Cenegenics offers data-driven, physician-supervised diagnostics and care in-person and online, setting a higher standard of care for people nationwide using precision medicine for preventive care. In 2023, the company will be celebrating 26 years of service for 30,000+ people.

Over the next few years BestLife will be launching new, complementary products and services that scale our existing clinic-based membership model and knowledge base via telemedicine, machine learning and other cutting-edge capabilities. The company recently completed a major funding round with several top investors in healthy aging, functional medicine and consumer wellness, with participation from a number of well-known healthcare, digital media, professional sports athletes and will be launching in early 2023 with a new brand and the formal announcement of new portfolio businesses. We have big ambitions and a powerful tailwind to drive growth, and it is an exciting time to join the team that will be driving the next major advances in healthful aging.

About the Role

The Media Analyst is focused on driving sustained growth through the development and delivery of sound media strategies. The Media Analyst will be part of a passionate team of marketing professionals and drive demand generation through digital and offline media. The Media Analyst will be responsible for overseeing the development, implementation, and measurement of all media activity that drives new business. This individual provides strategic direction for media solutions that meet strategic objectives, as well as leadership to grow our media capabilities. The Media Analyst has competency in all digital marketing and traditional channels and acts as a thought leader on emerging practices, able to speak confidently about the latest trends in technologies, methodologies, processes, and measure results across the media landscape. The ideal candidate will have strong partnering skills in balance with their technical know-how and bias toward action.

What You Will Do

• Drives media strategy (online and offline) and analysis, leads media recommendations and media mix optimizations
• Effectively manages investments in working media ensuring budgets and delivery are met and in alignment with corporate plans and forecasts
• Demonstrates a detailed understanding of Cenegenics business and business/marketing objectives and how media contributes to the overall business goals
• Provides marketing expertise contributing to a strategy development across multiple cross-functional teams
• Alert to changes in the marketplace and adjusts strategy accordingly
• Passionate leader of customer insight in peer groups and internal meetings
• Partners with media vendor(s) and internal Business Intelligence team to deliver regular media performance insights and stories
• Takes a holistic and impartial view of media properties in developing strategies
• Ensures appropriate creative assets are trafficked timely to outlets and campaign
• Drives test and learn approach overseeing testing strategy across products, tactics, and media properties
• Proactively partners with internal departments
• Successfully manages available staffing and vendor resources
• Other duties as assigned
• Regular and reliable attendance is an essential function of the job

What you bring to the table

• Expertise in cross channel media tools and response forecasting
• In-depth understanding and application of technical media concepts and principles
• Excellent communication skills and experience presenting to senior-level stakeholders
• Excellent collaboration and negotiation skills (e.g., coordinating, building consensus, influencing without authority, listening, being open to other perspectives)
• High level of computer aptitude. Experience using analysis software (e.g., Excel, Access, Tableau, etc.) and project management software like Wrike, Basecamp, Microsoft Teams preferred
• Both tactically competent (capable of “rolling up your sleeves”) and strategically adept with hands on expertise in the external media marketplace
• Tech-savvy, results-driven and working knowledge of media analytical tools

Requirements:

• 1 to 3 years of hands-on media planning experience across all relevant channels with emphasis on digital channels
• 4-year business degree in Business Administration, Digital Marketing or Statistical Analysis or equivalent in experience and education
• Knowledge of web analytics, and multi-channel marketing
• Strong knowledge of Microsoft Office products to include Outlook , Teams, and Excel
• Proven industry thought leader in digital initiatives and experience as the organizational authority regarding emerging digital marketing trends
• Familiarity with HIPAA compliance and healthcare marketing best practices
• Experience with budget planning and KPIs
• Familiarity with digital marketing
• Occasional national travel (approximately 40%)

What we value

• Family – we are a team that takes care of one another and helps each other perform at our best
• Possibilities – we make the impossible possible. To our members we say, “We can make that work”
• Excellence – in everything we do, big and small, we do it right – consistently
• Integrity – we speak up and do the right thing
• Collaboration – new ideas are best actioned together
• Diversity – different backgrounds and perspectives better everything we do
• Innovation – out of the box thinking happens every day here!
• Respect – we celebrate and admire the experience and expertise of our teammates

Investments in your health

• Competitive compensation
• A flexible (and/or remote) working environment
• 100% employer-paid employee medical and dental premiums
• Health Savings Account with company contributions
• Employee Assistance Plan (EAP)
• Supplemental insurance elections
• Paid vacation and sick time
• Education assistance program
• Paid volunteer time off and team events
• 401(k) with company match
• Gym dues reimbursement
• Other great perks and benefits

BestLife is an Equal Opportunity Employer

BestLife policy is not to discriminate against any applicant or employee based on actual or perceived—or association with others of an actual or perceived—race, color, religious creed, sex or gender, national or ethnic origin, age, physical or mental disability, medical condition (including pregnancy, childbirth, and related conditions), genetic information, gender identify or expression (including transgender status), sexual orientation, marital status, veteran status, citizen or immigration status or any other basis protected by federal, State, or local laws. BestLife also prohibits harassment of applicants and employees based on any of these protected categories.

BestLife participates in E-Verify

Not sure if this is you?

If you don’t meet 100% of the above qualifications, you should still consider applying. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.