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Marketing Specialist (Corporate)

Caesars Entertainment Corporation

This is a Full-time position in Las Vegas, NV posted January 13, 2022.

Marketing Specialist Job Description –

JOB SUMMARY:

The Specialist
– Marketing POD Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties.

The following are key responsibilities of the Marketing Pod role:

KEY JOB FUNCTIONS:

Act as a project owner for assigned marketing jobs:

Manage project lifecycle from ideation to deployment in a timely manner

Initiate and expedite workflow process through Salesforce marketing process tool

Ensure expenses for the event are within budget and strategic initiatives

Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction

Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved

Tracking inputs and feedback from other marketing functions on calendar plans

Manage post event follow ups and reconcile expenses

Make improvements to templates and processes and creates tools in support of business needs

Complete execution details for assigned marketing jobs:

Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution

Handle contracts with 3rd party vendors

Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

Manage communication messaging:

Draft value proposition and compelling copy

Review, provide critical creative feedback

Approve marketing material based on factual job details and basic creative guidance

Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment

Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods.

Pod interfaces and interact with the following groups:

Enterprise wide Property Events Team

Direct Mail Teams

Audit

Analytics

Property Senior Marketing Leaders

External Vendor Groups

Internal Service Groups

Studio

Brand

All other duties as assigned

EDUCATION and/or EXPERIENCE:

Bachelor’s Degree in Marketing or related field preferred

One-year previous Marketing experience within the Casino industry preferred

Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.

Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

Minimum 21 years of age

QUALIFICATIONS:

Excellent interpersonal, communication, team building, and problem-solving skills are required

Strong organizational skills and attention to detail

Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

Demonstrated ability to multi-task and prioritize activities

Must successfully be able to present a vision and create advocates

Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

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